Things an SEO service provider must know
If you’re a business owner looking to dive into the digital world, you probably know the importance of SEO by now. Like every other business owner, you’d want to spend less and earn more so you might decide to take the SEO upon yourself. How hard could it be right?
Well, think again. SEO is a vast ocean where each and every business is trying to hold their place. So how can you stand out? What do you need to do to figure out an SEO strategy that doesn’t leave you with a website that one uses?
You can start by hiring an SEO service provider in Mumbai who could take over the SEO for you and help your business grow online organically. But what makes someone an SEO expert?
There are certain things any SEO provider must know, let’s see what they are:
On-page SEO
Most people think SEO is just an off-site strategy that involves link building. But without focusing on your On-page strategy no amount of link building can improve your SEO ranking and more importantly the user experience.
Basically, your website needs to be “search engine friendly” to rank well, no matter what you do, and your SEO service provider in Mumbai should be able to advise you in what you need to do on your site to get it ready to rank.
Here are some of the on-page factors that your SEO provider should be able to assist you with:
1. Meta tags
Apart from the usual meta title and description, there few more important meta tags that contribute to your page ranking like the alt tags, canonical, rel tags, etc. Your SEO expert should be able to advise you on which tags are important for your particular website.
2. Content
Content is the most important part of any website and vital for achieving high search engine rankings. But are your pages actually well written with truly quality content from the perspective of Google, Bing, Yahoo and other search engines? Well, your SEO service provider in Mumbai will analyze your content and will advise you on improving it accordingly.
3. Latent Semantic Index
The basic summary of LSI is that the content of a website is crawled by Google and other search engines in which the most common words or phrases, along with their synonyms and related words, are identified as the keywords for each page.
4. Link Building
This is one of the most important parts of SEO, but there are some good ways to do it and a lot of horrible ways to do it. Your SEO provider should be able to tell you the difference.
5. Social Media
It is now one of the most important parts of SEO. Is your content getting posted on social networks? Does it get shared by trusted and respected people in your industry? Take your provider’s help in evaluating your social media strategy.
It is also very important that the SEO service provider in Mumbai you choose knows what NOT to do and helps you avoid them.
Here’s a quick summary of just a few of those things:
1. Over-optimization
2. Unnatural linking
3. Link spamming
4. Low-quality links
5. Bad content
So if you decide to take someone’s help, make sure they’re well-versed with the above mentioned points.
