Things you shouldn’t do in social media

Social media is a platform to express, learn and entertain. It’s widely used as a source for important news and information.

Most of the brands have a social media page where they attempt to develop a relationship with their audience that will eventually lead to more business.

And if you are a company with an in-house marketing team or a social media agency in Mumbai, you must have a sound strategy in place that is tailored for your specific business needs and audience.

But apart from the many things you can do on social media, there are certain things you should stay away from that might potentially harm your social media game.

Don’t be insensitive

Social media is a public forum. Everything that you do is going be judged, analysed, and critiqued. Hence it is best to tread lightly and avoid sensitive topics to promote your brand.

You don’t have to always jump on a trend to fill your feed. If there’s a social issue that you’re not completely sure about or if it doesn’t pertain to your brand — stay off of it.

Basking on a trend to promote your brand can be seen as exploitative and insensitive — a big NO-NO for social media.

Don’t be hostile

As your brand grows and finds popularity, you’ll find yourself to be in the centre of the public eyes. Some will love your content while some will complain no matter what you do — simply because they can.

There is going to be some genuine complaints regarding your products and services as well. You must know how to handle the negative feedback that you might receive occasionally. It’s important to address the complaint with politeness and avoid being hostile with the troll comments- you can ignore the troll comments or have fun with it by ironically replying to it.

But if you do not know how to handle troll comments, never take the hostile route — you will lose the support of your core followers. And if you’re unsure on how to handle complaints, you can take the help of a social media marketing agency in Mumbai.

Don’t be a salesman

It’s a given that if you have a business page, your primary objective is to sell your products or services on social media. But as mentioned already social media isn’t a place people visit to look for products.

People need a break from all the real-life hassles including forced advertisements. You need to severely cut down your promotional content and create content that provides value to your audience.

Follow the 20–80 rule — your feed must have only 20% of your promotional content and the 80% should be focused on information, entertainment and inspiration. If you take the help of an agency that provides social media marketing services in Mumbai, they can help you out with the content required to woo your audience.

These are some basic yet necessary things to keep in mind to have a social media presence that stands out from the competition and helps you connect with your target audience.